Page speed is not just a vanity metric. It directly impacts bounce rate, conversion rate, and search rankings. In this post I walk through the exact steps I took to take a client's WordPress site from a failing score to a near-perfect one — using caching, image optimisation, lazy loading, and a few PHP tricks most developers overlook.
Read Article →After building on both platforms for years, here's my honest take on when to choose HubSpot CMS, when to stick with WordPress, and what nobody tells you about the migration.
Google's Core Web Vitals keep evolving. This is an updated guide covering LCP, INP (which replaced FID), and CLS — with specific fixes for WordPress, Webflow, and Shopify sites.
Webflow is powerful, but it's not magic. Here's what I've learned building 20+ Webflow projects — the real limitations, the workarounds, and why it's not always the right tool.
Too many plugins kill site speed, introduce security vulnerabilities, and create conflicts that are hard to debug. Here's my process for auditing and slimming down any WordPress install.
Answer Engine Optimisation is now as important as traditional SEO. Here's how to structure your content so ChatGPT, Perplexity, and Google's AI Overviews surface your pages first.
Shared hosting can't scale. Here's the exact process I follow to migrate WordPress sites to AWS EC2, set up RDS, configure CloudFront, and keep costs under $30/month for most sites.